Daniel owns family business, Humpty Doo Barramundi, Australia’s largest farmed Barramundi producer. With support from Woolworths, he used his scholarship to test the legitimacy of industry claims that Barramundi can become the ‘next Atlantic Salmon’, and chart a path for these claims to become a reality. Dan's report shows that in Australia, market differentiation of Barramundi based on its attributes, country of origin labelling and point of difference is lacking.