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Sarah Sivyer – 2018 Nuffield Scholar

Sarah Sivyer from Eccleston in New South Wales receives a Nuffield Scholarship supported by the NSW Department of Primary Industries. She will investigate how producers can optimize trust in their brand by leveraging a culture of continuous improvement.

Her particular interest is in businesses that have a passion for excellence rather than scale. This research will allow Sarah to deep dive into how these businesses innovate, continuously improve and create long term customer relationships.

Sarah runs a fifth-generation 700-hectare, combined beef and pastured egg operation, in the Hunter Valley. Her family’s beef business consists of a cow and calf operation, in addition to steer-finishing, while the newer pastured egg component has 1800 layers and production of around 10,000 eggs per week.

“In the early days of our new business, being transparent about our production, in combination with our premium product and new distribution method, saw consumers take a very strong interest in our produce, which led to a shift in buying patterns,” Sarah said.

“Simply differentiating a product based on premium quality is not enough. We, as a business, must focus on continuous improvement and innovation as a way of striving for excellence, so as to meet the needs of our customers, now and into the future.”

Sarah plans to travel to Italy, the Netherlands, Japan, and the UK.

Phone: 0439 043 974

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Website:  Twitter:  @nswdpi

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