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John Finlayson

Nuffield Australia 2016 Scholarship winner

John Finlayson, from Armidale in New South Wales, received a Nuffield Scholarship supported by Rabobank. He investigated “successful models of vertical integration in the red meat industry”

John, who manages his family owned 2200 hectare sheep and cattle grazing and trading business, Pointsfield Pastoral Group, says there is unprecedented consumer interest in the origin of meat and how it has been raised and processed.

He says this creates opportunities for producers to connect with and sell directly to consumers if the right supply chain systems are in place.

John used his scholarship to research overseas looking at red meat supply chain models, cooperative meat processing/marketing and small-scale processing technologies that could potentially help Australian grower groups.

He also looked at Australia’s major overseas competitors for red meat markets, to assess relative strengths and weaknesses and how they have established true ‘value chains’.

“In our business, we focus on cost of production and grazing efficiency to enable us to grow a consistent meat product and achieve market and seasonal flexibility,” he says.

“We now need to look beyond the farm gate to how our business fits into the red meat supply chain to produce and deliver a premium product that consumers demand”.

John travelled to the UK, New Zealand, Brazil, Uruguay and the USA.

Location: Armidale, New South Wales
Mobile: 0429 781 149
Scholarship report: click to view
Returning Scholar presentation: watch video
Scholar profile:
click to view

John Finlayson was supported by:
Rabobank logo

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