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Fred Appleton

Nuffield Australia 2015 Scholarship winner


Fred Appleton, from Alpha in Queensland, received a Nuffield Scholarship supported by Rabobank. He studied how the northern Australian grass-fed beef industry can better market its product.

Fred manages the day-to-day operations of two of his family’s central Queensland properties, and oversees managers on additional properties. Collectively the 180-thousand hectare enterprise consists of 45-thousand cattle including 14,500 breeding cows, and has just shifted into organic beef. Steers are mainly fattened and sold to meatworks, with the remainder sold into the feeder market.

Fred wanted to investigate how animal husbandry practices and regulations in Australia differ to those implemented around the world.

“In particular I focused on animal welfare, organics and product quality, and how various cattle producing countries regulate and market the process.

“I wanted to spend some time talking to and learning from the whole supply chain, from cattle producers and vets through to consumers,” Fred says.

While having healthy animals is of upmost importance to Fred, he says it’s also important that cattle production be financially viable.

Fred visited Canada, USA, England, Wales and the Netherlands.


Location: Alpha, Queensland
Scholarship report:
Returning Scholar presentation: Watch video
Returning Scholar profile:

Fred was supported by:

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