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Drew Braithwaite

Nuffield Australia 2016 Scholarship winner

Drew Braithwaite, from Griffith in New South Wales, received a Nuffield Scholarship supported by RIRDC’s Rice R&D Program.

He has investigated the importance and value of Sunrice’s strong consumer brands to the rice industry and investigated if access to other pricing options like hedging products, are a better option to optimise returns to rice growers. Hence brand versus hedging when it comes to increasing value to a commodity.

Drew and his wife Abby farm in conjunction with Drew’s parent’s (Ian and Colleen) on their 1100-hectare irrigated mixed cropping enterprise in the Riverina and plant 300 hectares to rice each year.

He says there are not many innovative selling options available for rice and more research is needed into the value of hedging products, such as fixed contracts, SWAPS and options for the Australian rice industry.

“I wanted to look at the importance, costs and benefits of developing a strong consumer brand for rice and whether this will boost returns for producers,” he says.

Drew hopes his research will help him better understand rice marketing and identify the potential value of having new marketing products for Australian rice producers.

He travelled to Japan, New Zealand, Papua New Guinea and the USA.

Location: Griffith, New South Wales
Mobile: 0427 634 232
Scholarship report: click to view
Returning Scholar presentation: watch video
Scholar profile: 
click to view

Drew Braithwaite was supported by:

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