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PMA Emerging Leaders Program

Young leader from the New Zealand avocado industry is awarded a bursary to participate in the PMA Emerging Leaders Program in Arizona

Midge-MunroMidge Munro, Communications Manager at New Zealand Avocado, was awarded an AUD $8,000 bursary to attend the 2016 PMA Emerging Leaders Program, to be held in Arizona, USA.

This bursary has been supported by PMA Australia-New Zealand Limited and Nuffield Australia Farming Scholarships for a young emerging leader from the horticultural industry.

Midge’s career with New Zealand Avocado, the peak body for the export of avocados from New Zealand, spans seven years.  She sets the strategy for the delivery of information to the industry’s 1350 growers, and works with marketers and exporters to promote avocados to consumers in New Zealand, Australia and Asia.

She is delighted to have been selected as the inaugural recipient of this bursary.

“I see my participation in the program as an exciting opportunity to learn, engage, collaborate and build my own capability to perform and deliver real value in the horticulture industry,” she says.

“The demands on my role have increased following the establishment of the Primary Growth Partnership, the ongoing work to gain access to China for New Zealand avocados and increasing consumer demands for safer and healthier food”.

“The global networking and engagement offered by the program, the opportunity to understand finance and the real demands of managing a business will be extremely valuable and enable me to provide greater support to the growers and exporters I work with,” she says.

Midge aspires to be a highly capable leader in the produce industry, which she is passionate about.

“I believe that the PMA Emerging Leaders Program will provide the step change I need to set that pathway in place”.

About the Program

The PMA Foundation Emerging Leaders Program is a multifaceted, rigorous program for 36 potential leaders from all segments of the global produce and floral supply chain to embrace responsibility and manage the challenges and opportunities inherent in future leadership roles within the industry. The program includes a four-day “on campus” component, online modules and a capstone course at PMA’s Fresh Summit, a primary platform for connecting with the horticultural supply chain throughout 2016.

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