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Michael Craig

Nuffield Australia 2015 Scholarship winner

 
Michael Craig, from Harrow in Victoria, received a Nuffield Scholarship supported by Meat and Livestock Australia. He investigated the Australian sheepmeat industry’s ability to create value in changing environmental, economic and social conditions.

Michael is general manager of Tuloona Pastoral, a mixed broadacre livestock and cropping enterprise consisting of 18-thousand sheep, 500 cows and a 1400-hectare cropping program. His role includes strategic direction, managing fulltime and seasonal employees, pasture and cropping management, as well as overseeing wool production and sheep breeding.

Michael says with high production costs, a tough environment and small population, Australian sheep producers have a challenge to be profitable while creating consumer value.

“If the forecasts around climate change and global development trends are right, then Australian sheepmeat products will increasingly become a semi-luxury protein source, requiring new ways of thinking about our supply chains.

“I wanted to at whether additional value creation can be distributed equitably through the supply chain to improve returns and vertical linkages, particularly in the context of Australia’s climate variability, production scale and ability to adapt,” he explains.

He inspected supply chain models in USA, New Zealand, Europe and the UK.

Location: Harrow, Victoria
Scholarship report:
Returning Scholar presentation: watch video
Returning Scholar profile:

Michael was supported by:

Meat and Livestock Australia logo

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