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Michael Craig

Nuffield Australia 2015 Scholarship winner

 
Michael Craig, from Harrow in Victoria, receives a Nuffield Scholarship supported by Meat and Livestock Australia. He will investigate the Australian sheepmeat industry’s ability to create value in changing environmental, economic and social conditions.

Michael is general manager of Tuloona Pastoral, a mixed broadacre livestock and cropping enterprise consisting of 18-thousand sheep, 500 cows and a 1400-hectare cropping program. His role includes strategic direction, managing fulltime and seasonal employees, pasture and cropping management, as well as overseeing wool production and sheep breeding.

Michael says with high production costs, a tough environment and small population, Australian sheep producers have a challenge to be profitable while creating consumer value.

“If the forecasts around climate change and global development trends are right, then Australian sheepmeat products will increasingly become a semi-luxury protein source, requiring new ways of thinking about our supply chains.

I’ll be looking at whether additional value creation can be distributed equitably through the supply chain to improve returns and vertical linkages, particularly in the context of Australia’s climate variability, production scale and ability to adapt,” he explains.

He plans to inspect supply chain models in USA, New Zealand, Europe and the UK.

Location: Harrow, Victoria
Mobile: 0457 881 334
Email: tuloonapastoral@optusnet.com.au
Website:
Blog:
Scholarship report:
Returning Scholar presentation:
Returning Scholar profile:

Michael Craig is sponsored by:

Meat and Livestock Australia logo

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