Nuffield Australia 2014 Scholarship winner
Chris Reichstein from Esperance in Western Australia, received a 2014 Nuffield Scholarship, supported by the Grains Research and Development Corporation.
He studied how best to deliver information to farmers in order to bring about practice change, resulting in improved profitability and/or sustainability.
Chris crops wheat, barley, canola and field peas over an area of 4000 hectares north‐east of Esperance in the 400 millimetre rainfall zone. The business is purely grain production with livestock being phased out in 2007.
Chris says while a great deal of research and development work is undertaken in Australia, the packaging and delivery of the messages by traditional means is giving a poor return on dollars invested.
“Like most, farmers are time‐poor, so I wanted to investigate the best combination of technology, media, social and scientific means that can be employed to best disseminate this valuable information, and research what role grower groups can play,” Chris explains.
Chris says while his studies could be targeting change at the research and extension level, the benefits could encompass all stakeholders.
To complete his studies, Chris visited the USA and Brazil on his travel schedule.
Location: Esperance, Western Australia
Mobile: 0429 101 970
Returning Scholar presentation: watch video
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Chris is sponsored by: